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Most people in
the world experience what is known as NSR (Natural Sales Resistance).
That is not to say that people dislike sales, but most people dislike
and distrust salespeople. A few bad apples can spoil the bunch.
presents the reasons why one must have integrity if one is to be
successful in sales. You must believe in the products you are selling
and believe that it will benefit people.
Anyone can be a
high-pressure sales type and force people to buy with tricks, but those
people are amateurs. Ziglar teaches the foundation for building a sales
career based on honesty and a genuine desire to help other people.
The entire book
can be summed up in this quote: "You can have anything you want in life
if you will help other people get what they want."
(September 1985, ISBN-13: 978-0425081020)