Author: 

Brian Tracy

Published in:

2nd edition (January 1, 2007)

Published by:

Berrett-Koehler Publishers

ISBN: 1-58376-202-7

Synopsis:

The book Eat that Frog is a guide penned by Brian Tracy on how to manage your time and be more organized in accomplishing your tasks. The book will help you learn how to set aside your needs from your wants. This book teaches us that if there is one thing on your to-do list that is the most difficult task, this is the one you are most likely to procrastinate on. This thing is now your Frog. If the first thing you do each day is to eat that Frog, it means you get the important thing done right away and have more time to devote on other tasks! Brian Tracy is a self-made millionaire who has put down into writing his ways on how he got there.

Book Excerpt:  

"Obey the Law of Forced Efficiency: There is never enough time for everything, but there is always enough time to do the most important things. What are they?  Do your homework: The more knowledgeable and skilled you become at your key tasks, the faster you start them and sooner you get them done."

Sources:
http://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/1576751988
http://www.econsultant.com/book-reviews/eat-that-frog-by-brian-tracy.html
http://www.matthewcornell.org/blog/2006/10/23/some-thoughts-on-eat-that-frog-by-brian-tracy.html
http://www.eatthatfrogmovie.com/